Design that's not "murder"

As I read Victor Papanek's essay on how design "has finally put murder onto a mass production basis," I was reminded of a design I saw a couple years ago in a business magazine article. Perhaps it can stand as an example of how design can make a meaningful impact on the environment?

The Q-Drum is a response to the lack of access to potable water in many rural African villages. Because the burden of carrying water lands largely on the women and children of these communities, they are faced with  many debilitating back and neck injuries from carrying such large quantities of water great distances. Made of a durable linear low density polyethylene, the doughnut shaped cylinder is designed to be rolled from place to place. Holding 50 liters at a time, it is a manageable size that also meets the waters needs for the day. The simplicity of the design insures the ease of use.